Cranky Reviews

Getting Down to Business

Hazy IPA

Beer Type

11 to 14

11 to 14

Honourable Mentions

Rating

IBU 45

Other Info

Getting Down to Business

Boneshaker Juicy Haze IPA

Amsterdam Brewing Co.

6.5% Alcohol

To say 1986 didn’t start off on the right foot is a bit of an understatement of both cosmic and nuclear proportions. With the Space Shuttle Challenger explosion and the Chernobyl meltdown, there wasn’t much to cheer about earlier in the year. But if you were living in downtown Toronto there would have been some good news to toast to. Amsterdam Brewing Co. opened Toronto’s first craft brewpub way back in 86, shaking up the beer business with their classic Boneshaker brew and other self described DAM good beers.

But as is the case in business, small successful enterprises often get bought by large successful enterprises. Amsterdam’s success was partly due to their draft volume at 40% of sales, but the pandemic erased that volume, creating the perfect timing for a Royal Unibrew buyout of Amsterdam in 2022. *

Boneshaker at 80 IBU was a bear for some bad to the bone bitters, which may have been more bitters than some could bear, but we quite enjoyed it. Will this juicy toned down and tuned up variation prove equally adorable? Time to get down to some beer business with a pour and score.

A hazy lighter orange pour with a full head of froth. That one finger frosting stayed the course for the full sampling, dense and persistent (like our Editor). An aroma of stone fruit juice and hops in tandem. First taste is peach tropical smooth juice to smooth hoppy bitters. Is it ironic that a boneshaker can be so smooth? The juice bitters are nicely balanced. The foamy froth remained but the juice tailed off a bit and evolved into a malt bitters kinda thing going on. Definitely drink this one quick and frosty cold because the smooth started to tail off into a funky not so fine finish.

*Editor’s Comment: Royal Unibrew, a Danish multinational with revenue of $2.4 Billion USD per annum, bought Amsterdam Brewing in 2022 (revenue $34M CAD) for $44M CAD. A typical buyout to revenue ratio for small to medium sized businesses would be between 1x to 3x. A 1.3x multiplier mid pandemic looks like an opportunistic buy by RB but most likely was well received during a depressed revenue period mid pandemic with no immediate signs of recovery. Post pandemic it would be considered a good acquisition by RB with a reasonable payback period and an entry into the Canadian market for their Faxe brand.

*Reviewer’s Comment: Take all these numbers with a big fat grain of salt. The Editor got his MBA from the Business Book of the Month Club.

Final Rating: No Bones about Giving this One a 14 out of 20

Hazy IPA

Beer Type

11 to 14

11 to 14

Honourable Mentions

Rating

Other Info

IBU 45

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