Chroma chromatic is a colourful name for sure. It means an intensity of colour produced by colour. Sounds like Collective Arts is doubling up on the name for this double. My first thought upon seeing this beer name was Paul Simon’s song “Kodachrome”. * Paul tells us that “everything looks worse in black and white”.
Kodak coloured our world in 1936. Today, not so much.
Kodak certainly thought so when they introduced the world to their colour reversal film, brand name Kodachrome, in 1935. They sure were innovative way way back in the day. A Kodak moment used to be something you just had to get a picture of for posterity. Today a Kodak moment is when a company fails to continue to innovate, rest on their laurels, and eventually goes bankrupt when their competition takes over their market.**
The art on the can isn’t a photograph, but it is colourful. The artist goes by the name “Famous When Dead” and is located in England at Stoke on Trent or is that Stroke on the Trent! Dead, stroke, get it! LOL. Too funny. ***
So will this double double my pleasure or be double trouble? Pouring and scoring.
A thick as a brick OJ pour with a rind ascension. A super citrus juicer on the nose, smells like vitamin C in a can. The taste follows suit, a juicy juicer, citrus and tropical, with a slightly funky malt backbone, minimal hops. Refreshing with a capital R. A very accessible double, not boozy at all. It is OJ plus some tropical, or maybe stone fruit. A cornucopia of a cavalcade of chromatically colourful chroma. In other words, very tasty.
About as colourful a chroma chromatic, and as juicy a double IPA as you will ever see and taste.
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