Audio visual lager?? I am not going to a film festival for musicals, I just wanted a brew to enjoy during the game. Scan a bar code to check out new music? A bar code for me is the draft menu at the local pub.
Doesn’t it all just seem to be some marketing ploy to differentiate their product from the crowd? First they work their way into our minds, then it is a short trip to our wallets, next stop our bank accounts. Marketing maven mind manipulation. This isn’t a conspiracy theory, this is something called capitalism. Look it up.
We all know that the marketing, the story on the can, supporting struggling artists (that would be almost all artists)*, none of it has anything to do with the suds in the glass.
This lager looks good in my frosted glass and tastes great. It is a very easy drinking beer. How easy you ask? How about some audio similes. As easy as a Sunday morning according to Lionel Richie. As easy as James Taylor rolling off a log. As easy as ABC (or 123) for the Jackson 5. Very easy drinking. Great flavour, in an easy drinking lager, almost like a full flavoured craft light beer but the ABV is still up there.
Their best marketing is how great this beer tastes. Well done CAB. I am looking forward to sampling their dry hopped blonde.
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