I am no marketing expert that’s for sure, but Farmer Steve knows a thing or two about marketing, I mean those rutabagas don’t sell themselves do they. I am going to have to ask him about what’s going on with this brew.
At first I thought I was into another audio-visual brew, and that this beer’s name was Butterfly Window* by a brewery called Terrence & the High Flyers. But it turns out this whole beer can is an advertisement! For a record album by these High Flyers. Retrock music they call it, I assume that means retro rock and roll. There is a QR Code on the can, scan and play it says. So my “smart” phone sends me to Spotty-Hifi or some such website with a record by Terrence and company. So I try to play a song, but it only plays for 20 seconds then stops. A teaser. Another advertisement! They want me to buy the record! Will I ever escape this marketing maven manufactured maze mayhem? The shear audacity has left me dazed in a haze which segues into today’s review.
A nice orangish golden stage light pour, with a high top head keeping the beat. A hazy headliner. The aroma is mild fruit with some hops as backup singers just waiting for the curtain to rise. The opening act was a carbon copy of the aroma, mild fruit body with a smooth finish with some hops but no bitters. Refreshing and an easy quaff. As we proceeded through the set the hops became more pronounced and a bit of bitterness took to the stage later in the show, could be a reaction to the group’s controlling manager, a Colonel Parker type perhaps? The theme for today’s show is refreshing, it is a nice traditional NEIPA. I enjoyed the set, but didn’t buy the album or the T-shirt.
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