Cranky Reviews

Priceless and Worth Every Penny

Hazy Pale Ale

Beer Type

15 to 20

15 to 20

Super Suds

Rating

Priceless and Worth Every Penny

Priceless

Fairweather Brewing Co.

5.6% Alcohol

AC’s Billion Dollar Babies album in mint condition. Not priceless but nice to have.*

I bought this beer at the LCBO for $4.25.  Pricey yes, priceless, no. According to MasterCard priceless refers to things that money can’t buy, but for everything else there’s MasterCard.** Of course, the same can be said for Visa or Amex but it can’t be said the same way because MasterCard trademarked “Priceless”. Trademarking the word “priceless”, that’s priceless. ***

According to Fairweather this pale ale’s claim to fame is that it is made with “the juiciest dry hop money can buy”.  It appears when brewing Priceless, price was no object.

A hazy golden orange pour, a highlight and white head. Mild juice and major hops on the nose. The taste is a nice stone citrus juicer, with hops but not as hoppy as it smells, much like a NEIPA but not as juicy. They got the combo and sequence of juice hops just right, it has a nice balance to it, no bitters or funk to tip the scales. A light, lively and very drinkable pale ale.

I thought Fairweather’s  High Grade was aptly named. As far as this brew goes, it may not be priceless but whatever the price it was worth every penny.

*Editor’s Comment: The background beer picture is the One Billion Dollar Bill that was in the album cover of Alice Copper’s 1973 release Billion Dollar Babies when it first came out. Although not priceless, the album with sleeve and bill in excellent condition sells for as much as $350.

**Editor’s Comment: MasterCard introduced the Priceless advertising campaign in 1997, supposedly an original concept by the marketing firm McCann Erikson. "There are some things money can't buy; for everything else, there's Mastercard". However it appears that the exact same phrase was in use in Paraguay for Bancard in 1994. A plagiarism suit followed. One can assume a settlement was reached because in 1999 MasterCard trademarked their “priceless” ad format.

***Editor’s Comment: Priceless definition: “so precious its value can’t be determined” or “used to express great amusement”.

Final Rating: The Price is Right at 16 out of 20

Hazy Pale Ale

Beer Type

15 to 20

15 to 20

Super Suds

Rating

Other Info

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *