Who comes up with these things? First there was Dry February, a purgatory that JT subjected himself to. At least it’s the shortest month of the year, but after two weeks in he was wishing February was only two weeks long. No sympathy for self-inflicted wounds I say.
Now I hear about Sober October! The self-same October that Oktoberfest is in. Are we supposed to stop drinking anytime someone comes up with a month that rhymes with a dry word? Parched in March. No Swill April. Dismay in May. Remember all of September.
Next thing you know it will be a No Beer Year! No thank you to that. I lived through 15 no beer years and never want to go back there again.
I remember the advertisements, “You are your own liquor control board”. Unless of course you’re married.
My Much Better Half: If you’re thinking of having a second beer you have another thing coming.
Me: Thank you.
The point is that it’s a sad state of affairs when two words that rhyme can become a catch phrase that governs our behaviour.
The wine industry has countered Sober October with their own campaign, “Come On Over October”, encouraging people to spend time with each other over a glass of vino. Perhaps the beer industry should start a campaign of their own too. “Crack a Keg October” sounds good to me.
Well, for whomever coined the phrase “Sober October” I have a couple of choice words that rhyme in response.
Amen. As recent attendee at Oktoberfest – ‘Fest is the Best!’
Well said Brian. Oktoberfest brings out the poet in all of us.
I recently heard of the concept of “intermittent sobriety”. But that’s nothing new, I practice that every day.